Mapp Digital’s ‘The Digital Customer Engagement Index’ suggests that email remains king in marketing communications with 96% usage, while multi-channel remains unexploited LONDON, UK, December 8, 2016 – Mapp Digital, LLC (www.mapp.com), one of the largest independent digital marketing technology companies in the world, today launched The Digital Customer Engagement Index[1] – a forensic analysis of the digital marketing methods of the Top 50 leading ecommerce brands in the UK.The study, which focuses on three...
Source: RealWire