Report reveals rise of mobile RTB across all regionsSan Francisco - February 5, 2014 - Smaato, the leading global mobile real-time bidding (RTB) ad exchange (SMX) and Supply Side Platform, today releases its global mobile RTB Insights Report for Q4 2013. The report, compiled from exchange data, auctions, bids and impressions served globally across Smaato's RTB ad-exchange (SMX) and Supply Side Platform, showcases the growing importance of data in mobile advertising and the rise of...
Source: RealWire