An Amido Report highlights the importance of a joined-up approach to technology across disparate departmental systems to create customer identity profilesNews Facts:C-Suite leaders in marketing and technology admit to not using customer identity to its full efficiencySix key verticals fail to create a single customer view owing to current technology deployments, such as CRM solutions and SAP or Oracle based ERP or BI infrastructures Marketing and IT departments need to work together in order to...
Source: RealWire