The impact of social media on audiences will be discussed in-depth at the BroadcastAsia2014 International ConferenceSingapore, 26 March 2014 - Social media has changed the way people interact with one another, and also how they discover, share and use content. It has become a unique and innovative platform for broadcasters to adopt, to effectively reach out to their existing and target audiences. Social media platforms also provide opportunities for personalised engagement with each viewer to...
Source: RealWire