The emergence and rapid uptake of social media has changed demands, expectations and outcomes of traditional celebrity-led campaigns, finds the Celebrity Intelligence and Econsultancy report.London/New York. When it comes to selecting a brand ambassador, celebrities remain the number one choice. But now, thanks to a whole new generation of social media talent, the way marketers are engaging and working with celebrities has changed. According to ‘The Future of Celebrity Marketing’ research report, social media has...
Source: RealWire