Eptica research uncovers poor response rates to questions asked online and on social mediaReading, 27 April 2016 – Insurers can answer under half (45%) of routine questions asked online, severely impacting the digital customer experience they deliver. However, 80% provide accurate responses to questions sent via email, according to new Eptica research. While email led the way, insurers are struggling to cope with the volume of questions received on social media – while 100% were...
Source: RealWire