London, 14th March 2016 – L’Equipe launches L’Équipe Store, the L’Équipe Marketplace, specialising in the sale of sports goods. With this move, L’Équipe aims to explore a new way of generating revenue from its audiences. L’Équipe is currently France’s leading cross-media sports brand, with more than 29 million French people coming into contact with the brand every month (Médiamétrie cross-media study 2015). Launched on 18 February 2016, L’Équipe Store already offers a range of 70,000...
Source: RealWire