Rustlers, the number one brand in UK chilled ready meals, has teamed up with forensic brand guidance agency, TransgressiveX, to refocus their marketing strategy and support them with their goal of growing penetration of the micro snacking category.As the pioneering brand of its sector, owned by Kepak Convenience Foods (KCF), Rustlers grew the micro snacking category from £10m in 2000 to £153m today. It now sells over 4 packs per second in the UK.TransgressiveX has...
Source: RealWire