Ever wondered why researchers often get it wrong? Or put another way, why people tell researchers one thing and then do quite another? Award winning market research company Conquest is to launch, on 3rd March, a brand new addition to its Implicix® suite of tools at the Insight Innovation Exchange conference (IIeX) in Amsterdam. Called Charismatix™, this new tool fuses avatar-led online technology with cognitive science and enhanced implicit testing to reveal the hidden bonds...
Source: RealWire