EAST RUTHERFORD, N.J.The loneliest guy at Super Bowl XLVIII at MetLife Stadium was the poor vendor selling $20 hot chocolates in souvenir football cups. Selling hot chocolate at those prices would would task the finest minds on Madison Avenue. Throw in pregame temperatures that rose into the mid to high 50's and people wanted cold beer on an unseasonably mild winter day."I'm not doing any business, man. Everybody's buying beer. Nobody's buying hot chocolate," he complained.So went the chaotic state of on-site marketing at the NFL's first cold weather, outdoor Super Bowl. Many well-laid marketing strategies went sideways on a day when temperatures rose 10 to 15 degrees above normal, according to the National Weather Service.
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