New brand measurement and optimisation agency, TransgressiveX (TX) continues its launch to market with an epic and prestigious new business win of all Unilever’s brands globally.TransgressiveX, based in Kensington and operating worldwide, has been three years in the making and was established by one of the industry’s most senior leadership teams led by the renowned Consumer Psychologist Nadim Sadek; ex-Worldwide Commercial & Strategy Director of Research International. Its mission is to ‘deliver Forensic Brand Guidance’.“I...
Source: RealWire