Eptica research also finds three quarters shun Black Friday onlineReading, UK, 2 December 2015 – Despite record UK sales of £1.1 billion on Black Friday, British consumers are much less satisfied with retail customer service compared to Christmas 2014. 21% of consumers complained that it was impossible or extremely difficult to find information on retailers’ websites, a threefold increase from 2014’s 7%. This is according to new research from multichannel customer engagement software provider Eptica....
Source: RealWire