You're a small agency and you've caught a huge break -- you've been tapped to create a Super Bowl spot. How much does that affect your culture?Pretty radically, say shops that have been through it. It can give an agency instant credibility, but it can also add a lot of stress in trying to meet the demands that come with 30 seconds on adland's biggest stage."As a small agency and a new agency, this is the opportunity you dream about," said Hunter Hindman, co-chief creative officer at Argonaut, a year-old San Franciso-based agency charged with Volkswagen's Big Game spot this year.
Continue reading at AdAge.com