Powershot app puts Marketing Automation firmly in the hands of marketers and provides the Power users greater control CleverTouch, Europe's largest Marketing Automation (MA) consultancy, has developed a cloud app, CleverTouch Powershot, which enables all marketers to build, design and request approval for email sends via Eloqua and other MA platforms. Requiring just ten minutes of training, the new app helps manage the demands placed on Marketing Automation teams by maintaining order and control through...
Source: RealWire