Home-Improvement Chain Makes Delightful Billboards by Fixing Up Small Parts of Buildings

Here's some more great out-of-home work. German home-improvement chain OBI is advertising its renovation products by actually renovating homes. Well, parts of them. Ad agency Jung von Matt/Elbe measured out billboard-sized sections of run-down buildings and fixed them up—creating visually delightful billboards that really show the difference between before and after on an improvement project. Germany has something of a tradition of doing inventive ads for home-improvement stores, as seen in the rich, weird and often epic marketing done by OBI rival Hornbach. Credits for the OBI work below. CREDITS Client: OBI Advertising Agency: Jung von Matt/Elbe Chief Creative Officers: Dörte Spengler-Ahrens, Jan Rexhausen Creative Directors: Felix Fenz, Alexander Norvilas Art Directors: Michael Wilde, Max Pilwat, Michael Hess Copywriter: Felix Fenz Creative Team: Michael Wilde, Max Pilwat