New research from MobPartner highlights growth of "showrooming" in-store price comparisons among US consumersConsumers increasingly look on their cellphones first for in-store coupons and special offersMobPartner warns retailers: consumers now comfortable with mCommerce on their cellphone, so adopt a multi-channel approach for better customer engagementNew York, USA, and Paris, France - 12 December 2013 - Three-quarters of US consumers are using their mobile devices to plan their holiday shopping this year, with in-store price comparisons...
Source: RealWire