New Pega Marketing application enables real-time decisions across all channels for more effective targeting, improved customer experience and increased revenuePegasystems has announced that it will be demonstrating the latest enhancements to its marketing application, Pega Marketing, at the forthcoming Technology for Marketing and Advertising show. The company also is one of the event's major sponsors. As well as exhibiting (Stand D22), Pega's marketing and decisioning expert Robin Collyer will be leading a Marketing University seminar...
Source: RealWire