Frank knows Jack. I'm talkin' Sinatra and Daniel's, baby! The legendary crooner, who passed away in 1998, returns in a push by Arnold Worldwide to pitch a high-end version of the whiskey rolling out nationwide in June. Would you pay $150 and up for Sinatra Select? It's 90 proof—regular Jack is 80—so your ol' blue eyes will get bloodshot faster than ever before. (The variant has been sold in duty-free stores in airports for a couple of years.) There's digital, print and a 30-second spot mixing archival photos with big-band music stylings and nightclub scenes. In one shot, Frank hangs out with comedian Jackie Gleason, who apparently introduced the singer to Jack Daniel's in the late 1940s. When it comes to resurrecting dead celebs as endorsers, I prefer this relatively simple approach to some efforts by other brands. It seems less forced than, say, using high-tech hijinks to make dear, departed Audrey Hepburn hawk candy bars. Plus, Frankie was a true fan, calling the drink "the nectar of the gods" and toasting crowds at his concerts with Jack. So his presence feels genuine. It's also an interesting contrast to the week's other big spirits endorsement deal. It's hard to picture Mila Kunis pounding back Jim Beam, but imagining Sinatra goofy on Jack, slurring the words to "My Way" and cursing Ava Gardner as he stumbles into a limo? Ring a ding ding! CREDITS TV Spot: "Frank The Man" Executive Creative Directors: Wade Devers and Pete Johnson Group Creative Director: Erik Enberg Creative Director: Greg Almeida Art Director: Daran Brossard Copywriter: Greg Almeida Producers: William Near and Benjamin Ouellette Assistant Producers: Alex Saevitz Business Affairs: Maria Rougvie Marketing Producers: Paul Nelson, Emily Brooks, Shannon Coletti and Nicolle Fagan Production Company: Elastic Pictures Production Company Executive Producer: Jennifer Sofio Production Company Line Producer: Rick Brown Director: Jake Banks Cinematographer: Eric Treml Editorial Company: Rock Paper Scissors Editor: Parker Whipple Music Company: Pivot Audio Music Composer: Jan Kos & Guy Amitai Post Production Producer: Scott Boyajan Music: Pivot Audio / Amsterdam Visual Effects: Elastic Pictures