UK firms lack reliable customer data to make timely decisionsBusiness leaders complain customer insight is the preserve of the powerful fewIn the age of social media and 'big data' analytics, half of leaders still rely on gut instinct to make decisionsStarved of trustworthy customer intelligence, UK business leaders are relying on gut instinct to make crucial decisions according to a new report issued today.The report, The Democratisation of Insight, by online survey platform SurveyMonkey reveals...
Source: RealWire