Utilising the Company's rich and actionable data asset across mobile and desktop devices improves ad relevancy and personalised recommendations - critical now that 60% of consumers use multiple devices [1]London - October 28, 2014 - Criteo (NASDAQ: CRTO), the performance advertising technology company, today announced the global availability of its cross-device advertising solution, which enables a single view of consumers' shopping behavior across all devices to deliver precise, personalised ads with accuracy and scale. With...
Source: RealWire