Ninety Percent of Holiday Shoppers Expect Consistent Brand Experiences Across Channels and Devices According to SDL Survey

Global survey results demonstrate importance of consistent, omni-channel customer experiences this holiday shopping seasonWakefield, MA and Maidenhead, UK - October 23, 2014 - Ninety percent of consumers said they expect the customer experience to be consistent across channels and devices used to interact with brands this holiday shopping season, according to a new global study of more than 3,000 consumers by SDL (LSE: SDL). This is a growing expectation from shoppers, representing a 17 percent...

Source: RealWire