Yet, 43% of British B2B business development teams don’t use earned media London, United Kingdom - 20th December 2022: Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent study - “B2B PR for Growth” - commissioned by Champion Communications. Despite this, the study also finds 43% of business development teams in British B2B companies do not see or use editorial...
Source: RealWire