Microsoft inked a partership with Starcom MediaVest Group that commits the agency to buying inventory across Microsoft properties such as Skype, Xbox and MSN.But here's where this deal gets complicated: SMG is also Microsoft's media agency, and they're fighting to retain the business.Just weeks ago, Microsoft set the wheels in motion for an agency consolidation review at the holding company-level. So the deal means that just as SMG is pumping dollars into Microsoft, they're pitching to keep the Redmond tech giant as a client.
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