You have a weird, ineffable obsession with your cast-iron skillet. You carry it with you everywhere like a safety blanket. You believe like it could make you feel joy, but it does not, because something is missing. Velveeta appeals to the kitchenware creeper segment with a new pair of spots from Wieden + Kennedy for the brand's Cheesy Skillets dinner kits. It's a new twist on the agency's oddball approach to the product, with some of the dramatic flavor of Old Spice still in the voiceover and epic positioning, "It's liquid gold," but sight gags balancing it out. In some ways, it's the American cheese of advertising—comfort food that's pleasing at first but ultimately a little too processed to leave you feeling entirely good about having eaten it. If you can get past the slightly overdone copy, though, there's some pretty rich comedy in the dumb facial expressions of the actors. You might even call it gold. Credits below. CREDITS Client: Velveeta Project: Velveeta Cheesy Skillets Agency: Wieden + Kennedy, Portland, Ore. Creative Directors: Karl Lieberman / Eric Baldwin Digital Director: Pierre Wendling Copywriter: Heather Ryder / Darcie Burrell Art Director: Matthew Carroll Interactive Producer: Ryan Adams Event Producer: Victoria Semarjian Account Team: Ken Smith / Rachel Parker / Danica Jones / Sarah Augustine Media Director: Alex Dobson Head of Broadcast: Ben Grylewicz Broadcast: Shelley Eisner / Nicole Kaptur / Yamaris Leon Art Production: Stacie Balzer / Eugenie Frerichs / Denise Hanggi / Rainier Goubault Project Manager: Megan Nugent Studio Manager: Anna Gatewood Studio Artist: Leslie Warra / Thomas Bradley Executive Creative Directors: Mark Fitzloff / Susan Hoffman Business Affairs: Amber Lavender / Anna Beth Nagel / Pam Atkinson Content Services: Zoe Hoetze / Anders Lund Production Company: Smith & Jones Films Director: Ulf Johansson Executive Producer: Philippa Smith Executive Assistant: Tori King Line Producer: Justine Madero Post-Production Company (Editorial): Spot Welders Editor: Spot Welders Editor: Haines Hall Producers: Carolina Wallace / Lisa English VFX: A52 Executive Producer: Megan Meloth Producer: Meredith Cherniack