New platform for next.co.in increases conversion rate by 50% and customer satisfaction by 20%Jena, Germany, July 24, 2014 - Indian consumer electronics giant Videocon Industries Ltd. has launched a new online and TV shopping channel for its subsidiary, Next Retail India, based on the Intershop platform. Replacing an old underlying e-commerce platform with Intershop 7 has greatly improved the shop management, resulting in a 50% higher conversion rate. Repeat buying has increased by 25% and...
Source: RealWire