Santa Monica drinks company Neuro is behind this branded music video in which the uber-talented Neil Patrick Harris promotes its Sleep variety by singing steamily and soulfully about his passion for going to bed and ... er, sleeping. Harris, a friend of Neuro founder Diana Jenkins, performs in a boudoir-stye silk robe, joined by by the rapper Problem, who slips out from under the bed.The viral video, created by Cleveland-based agency Brokaw, was developed to run as a segment on "Jimmy Kimmel Live." It was produced by YouTube comedy collective JASH -- whose members include Sarah Silverman, Michael Cera, Tim Heidecker, Eric Wareheim and Reggie Watts -- working with filmmaker Jon Jon Augustavo, an MTV VMA award winner for Macklemore's "Thrift Shop," "Can't Hold Us" and "Same Love" videos.Neuro, which specializes in drinks with a purpose, plans to release more would-be viral videos, so watch this space.
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