Ad of the Day: Coca-Cola Brings U.S.-Russia Olympic Rivalry to Space

Have you heard the one about the astronaut and the cosmonaut watching hockey together in the International Space Station during the Olympics? The American team scores against the Russian team, and the cosmonaut spills his Coca-Cola in zero gravity. But then he and the astronaut work together to slurp up all the free-floating droplets before they can reach havoc on the vessel's electronics—because, cue fantasy, Coke brings everyone together. (The cosmonaut, amusingly enough, is the same actor from DirecTV's "Opulence, I has it" ad—seems the Russian oligarch bought his way to space.) This ad, from Wieden + Kennedy, is from the sugar-water school of international relations, consisting largely of Coke ads hitting you over the head with a happy hammer. Do you feel good? You'd better. A second new spot, also posted below, is from the sugar-water school of mini snowmen and romantic walks through winter wonderlands. There will be charming, twee songs like Kat Edmonton's "Lucky" playing in the background. "We don't even have to pretend we know what it is we're looking for," say the lyrics. Duh, we're looking for a Coke, of course. CREDITS Client: Coca-Cola Spot: "ISS" Agency: Wieden + Kennedy, Portland, Ore. Creative Directors: Hal Curtis / Antony Goldstein / Jeff Gillette Copywriter: David Povill Art Director: Brad Trost Producer: Jennifer Fiske / Hayley Goggin Account Team: Brian Mead / Luke Purdy Executive Creative Directors: Joe Staples / Susan Hoffman Head of Production: Ben Grylewicz Production Company: Furlined Director: Adam Hashemi Executive Producer: Diane McArter Line Producer: Pete Vitale Director of Photography: John Lynch Editorial Company: Joint Editorial Editor: Kyle Valenta / Eric Hill Outside Editor: Mikkel EG Nielsen / Rock Paper Scissors Post Producer: Shelli Jury Post Executive Producer: Patty Brebner Sound Designer: Charlie Keating Assistant Editor: JB Jacobs VFX Company: The Mill VFX Supervisor: Tim Davies Flame Artist: Tim Davies VFX Producer: Jordan Sharon Executive Producer: Sue Troyan Coordinator: Jillian Lynes Colorist: Adam Scott Telecine Producer: LaRue Anderson Producer: Megan Campbell 3D Lead Artist: Phill Mayer 3D Artists: Kenzie Chen / Yorie Kumalasari / Juan Zavala / Martin Rivera / Michael Lori / Jacob Bergman / Miguel Guerrero / Robert Chapman / Katie Yancey / David Hackett / George Liu / Ashraf Ghoniem / Meng Yang Lu 2D Lead Artist: Tim Davies 2D Artists: Steve Cokonis / Adam Lambert / Daniel Lang / Robert Murdock / Lisa Ryan / Dag Ivarsoy Matte Painting: Andy Wheater / Andy Romine Shoot Supervisors: Tim Davies / Nick Lines Music+Sound Company: Stimmung Composer: Robert Miller Song: Light Calvary - Franz Von Suppe (original composer) Producer: Megan Campbell Executive Producer: Ceinwyn Clark Mix Company: Eleven Sound Mixer/Sound Design: Jeff Payne Producer: Suzanne Hollingshead Audio Assistant: Ben Freer