iPR™ (intelligent Print Recognition) adoption grows rapidlyRetailers, brands and printers realise its benefits which go beyond QR/ARApplications were showcased on stand at MarketingWeekLive in JuneHarrogate, North Yorkshire, UK - 11th July 2014iPR™ (intelligent Print Recognition) from documobi makes conventional print digital and interactive, linking it to mobile marketing campaigns via a Brand's own app. Requiring no codes, tags or markers, iPR™ collects and analyses user data when a customer responds to a call to action...
Source: RealWire