German advertising market to grow significantly in the coming year and compensate for losses in 2020

JOM Group’s annual growth projection sees the advertising market in Germany in 2021 growing by between 3.5% and 6.0%. Hamburg, 3 December, 2020. Experts from the JOM Group, an agency for hybrid marketing communication, are forecasting a distinct increase in advertising investment for 2021. The agency’s annual forecast is based on two different scenarios predicting the further development of the pandemic and the economy in Germany. Indications for the advertising market have clearly been negative...

Source: RealWire