Fiat-Chrysler's Fiat brand will kick off a marketing campaign Thursday for the 500L to help differentiate the four-door hatchback from the smaller two-door Fiat 500 minicar.The campaign begins with a national 60-second commercial on TV and online called "Mirage," featuring entertainer Sean "Diddy" Combs.In the spot, created by agency Doner, two distressed men are shown trudging across a hot desert landscape. Two Fiat 500Ls drive by, loaded with women and Mr. Combs, who offers them bottled water. But the men dismiss the cars as a mirage brought on by the beating sun.
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