Purple WiFi, the cloud-based Social WiFi software company, has added Presence Analytics and Location Based Services to its Guest WiFi product.Presence Analytics bridges the gap between Google Analytics and the real world, offering real time data and reporting using WiFi technology, similar to how cookies track user browsing online.This arms the venue with an unprecedented level of insight into consumer behaviour and opportunities to engage customers directly. Purple WiFi already serves demographic and engagement information...
Source: RealWire