Despite Falling Sales, Target Made $915 Million From Advertising in 2025
Submitted by Anonymous (not verified) on Tue, 03/03/2026 - 13:12CEO Michael Fiddelke promised a 'new chapter' and a return to growth by next quarter.
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Consumer Reports Just Dropped $3 Million on Its Biggest Ad Push in Five Years
Submitted by Anonymous (not verified) on Tue, 03/03/2026 - 12:13The 90-year-old nonprofit is betting that its latest campaign can reintroduce it to a newer generation.
Here Are the Cable News Ratings for February 2026
Submitted by Anonymous (not verified) on Tue, 03/03/2026 - 11:35CNN experienced a month-to-month decline in the demo during total day.
Total Wine’s Brian Gelb on Intent-Based Leadership and Retail Growth in a Challenging Market
Submitted by Anonymous (not verified) on Tue, 03/03/2026 - 11:27Plus, how Total Wine stays focused on service, selection, and sharp pricing.
Streaming Ratings, Week of Jan. 26: Bridgerton Waltzes to the Top
Submitted by Anonymous (not verified) on Tue, 03/03/2026 - 11:01Stranger Things drops to second place.
ADWEEK Advantage: The Winners and Losers of the Creative Freelance Boom
Submitted by Anonymous (not verified) on Tue, 03/03/2026 - 10:26Freelancers now make up 70% of some marketing teams, but a flooded market means fewer guarantees for independent creatives.
McDonald’s Viral Big Arch Launch Evokes Memories of Its Ill-Fated 1996 Arch Deluxe
Submitted by Anonymous (not verified) on Tue, 03/03/2026 - 09:43CEO Chris Kempczinski’s bite is garnering more attention than the burger itself, which echoes a previous launch.
Brands May Actually Benefit From Advertising Next to AI Content, Per Study
Submitted by Anonymous (not verified) on Tue, 03/03/2026 - 09:00Study from OM Media Trials and Zefr finds ads running next to some AI content perform well.
Third-Party AI Agents Can Now Plug Into LiveRamp’s Platform
Submitted by Anonymous (not verified) on Tue, 03/03/2026 - 07:55LiveRamp envisions a future in which the end-to-end marketing cycle is managed almost entirely by agentic workflows.
Heineken’s New Documentary Has a Mission: Save the Local Pub
Submitted by Anonymous (not verified) on Tue, 03/03/2026 - 07:01Heineken made a documentary about 26 ordinary locals in Kilteely, Ireland, who bought their local pub to save it from ruin.