Articles from AdWeek Advertising and branding

Marketers are easily dazzled. We’re great at spotting magic, and that’s what makes us such good storytellers. The trouble is, once we’ve spotted it, we immediately want to import it.

A new study finds women in advertising earn up to 8% less than men even after controlling for every known variable, pointing to managerial gatekeeping, workplace social dynamics and a culture of opacity as the forces keeping the gap alive.

Annie Barrett has a playbook to ensure Adidas Originals is always part of the conversation, from the runway to the World Cup.

The CEO says he's putting his money where his mouth is — and took the opportunity to call out Amazon's DSP along the way.