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Gigya analyses fans of opposing Super Bowl teams to demonstrate depth of insight

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 17:06

New social media tool provides marketers with unparalleled insight of consumer identities Gigya, the Connected Consumer Management Suite, today announced the release of a transformative tool to power data-driven marketing: Consumer Insights. The product allows marketers to gain a complete understanding of their user-bases by aggregating data from Gigya products such as Social Login, Registration-as-Service, Gamification and Social Plugins and providing visual insights about user identities and on-site behaviours. To showcase the product's depth, Gigya...

Source: RealWire

Track Google Knowledge Graph integrations with Searchmetrics

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 16:45

New Searchmetrics Suite features: track Google Knowledge Graph integrations, directly compare SEO performance v competitors and easily create customized chartsNew York - February 03, 2014 - Searchmetrics has introduced several new features to its enterprise SEO platform, including the ability to research which keywords currently display integrations to the Google Knowledge Graph and Google Carousel, and the ability view a domain's search performance alongside key benchmark competitors.With Google Knowledge Graph and Google Carousel showing up...

Source: RealWire

IT pushing for greater collaboration on digital strategies, while marketing expects IT to solve its complex challenges

Submitted by Anonymous (not verified) on Fri, 01/31/2014 - 13:06

New research report from EPiServer reveals disconnect between perceived value of marketing and IT partnershipLONDON, 31 January 2014: The majority of UK marketing and IT professionals (70%) are working together on digital strategies, but there is a clear disconnect between marketing and IT on the value of collaboration and the roles within their relationship, reveals new research from EPiServer, a digital marketing and ecommerce software provider. The study, involving over 200 UK-based marketing and IT...

Source: RealWire

Online Brands Not Doing Enough to Guard Against a Google Penalty, says Searchmetrics

Submitted by Anonymous (not verified) on Thu, 01/30/2014 - 14:05

It's easy to fall foul of Google's rules says founder of digital marketing software and service company New York - January 30, 2014 - With Google cranking up its war on web spam in recent years, Searchmetrics, which operates an enterprise SEO platform, is warning that website owners - including many top online brands - may not be doing enough to guard against the risk of a Google penalty which could drastically reduce their organic...

Source: RealWire

EPiServer 7.5 CMS Platform Enables Marketers to Improve Content Marketing Strategies to Better Engage with Customers

Submitted by Anonymous (not verified) on Tue, 01/28/2014 - 14:39

Digital marketing solutions provider's latest platform enables seamless interaction with connected consumers, leveraging content and mobility to drive top-end business resultsLONDON, United Kingdom - January 28, 2014: EPiServer, a global software provider for innovative ecommerce and digital marketing solutions, today announced the release of EPiServer 7.5 CMS. The newly updated platform provides marketers with the ability to atomize content, allowing them to produce and replicate relevant content across a variety of channels and best suit...

Source: RealWire

Specific Media’s TV Audience Segments bridges the Digital-TV divide for advertisers

Submitted by Anonymous (not verified) on Tue, 01/28/2014 - 12:15

Specific Media launches unique targeting capability in association with Nielsen: King and Virgin Holidays already on boardLondon, 28 January, 2014: Specific Media announces the launch of TV Audience Segments (TVAS), a unique targeting solution that allows advertisers to accurately reach online users based on their TV viewing. By fusing data from the most trusted industry sources, Nielsen and BARB (Broadcasters' Audience Research Board), the solution allows for a truly robust cross-media campaign.The solution enables advertisers...

Source: RealWire

Confirmit SODA 3.0 Pushes Market Research Operations Management to New Heights

Submitted by Anonymous (not verified) on Tue, 01/28/2014 - 09:00

Full-service mobile app radically increases the value of feedback and insight through Market Research programmesLondon, UK and Oslo, Norway and New York, NY: January 28th, 2014: Confirmit today announced Version 3.0 of its award winning mobile App, SODA - The Survey On Demand Application. Confirmit SODA enables enterprises and Market Research agencies to capture in-the-moment feedback from respondents, whether they are consumers or employees, providing unbeatable insights into experiences. Version 3.0 features extensive new programme...

Source: RealWire

Landmark Year for Conviva Sees Global Expansion in Big Data, Enhancing Ability to Control Viewer Experience

Submitted by Anonymous (not verified) on Wed, 01/22/2014 - 16:30

Conviva's Intelligent Control Platform Processes More than 45 Billion Streams in 2013SAN MATEO, CA - January 22, 2014 - Conviva, the leader in video intelligence and big data processing, announced today it processed over 45 billion streams in 2013, increasing the size of its global intelligence base by more than four times over the last two years. "2013 was a landmark year for Conviva on many fronts, highlighted by surpassing 45 billion streams processed. The...

Source: RealWire

Confirmit Acquires Social Intelligence and Text Analytics Innovator Integrasco

Submitted by Anonymous (not verified) on Wed, 01/22/2014 - 14:23

Merger brings together best of breed companies to create unparalleled insight opportunitiesLondon, UK and Oslo, Norway and New York, NY: January 22nd, 2014: Confirmit has today announced the acquisition of Integrasco, a leader in social intelligence and text analytics. The acquisition brings advanced technologies for capturing social insights and analysing unstructured text into the Confirmit portfolio of software offerings for Customer Experience, Employee Engagement and Market Research.Integrasco is a leader in analytical technology solutions and...

Source: RealWire

Marketing Automation Vendor SENSORPRO Announce New SMS App

Submitted by Anonymous (not verified) on Tue, 01/14/2014 - 13:26

SENSORPRO, the marketing automation platform trusted by brands and preferred by agencies, today announced their new SMS app at the National Retail Federation Annual Convention and Expo being held in New York's Javits convention centre. The new SMS capability is completely integrated with the SENSORPRO existing offering of email marketing, marketing automation and surveys. "Now, text messaging need not be left out in the cold from your other online marketing activities" said Chris Byrne, CEO...

Source: RealWire