Articles from AdWeek Advertising and branding

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Submitted by Anonymous (not verified) on Fri, 03/20/2026 - 14:14

Research firm Ipsos found that only 1 in 3 marketers have benchmark knowledge of “marketing anchors.”

Submitted by Anonymous (not verified) on Fri, 03/20/2026 - 12:03

A personal conversation about connecting with audiences and working with brands.

Submitted by Anonymous (not verified) on Fri, 03/20/2026 - 11:33

How cultural moments like the U.S. women’s hockey team winning gold offer opportunities—and challenges—for advertisers.

Submitted by Anonymous (not verified) on Fri, 03/20/2026 - 11:11

As ad dollars lag, X offers fresh financial incentives and touts Grok as a fix for lingering brand safety concerns.

Submitted by Anonymous (not verified) on Fri, 03/20/2026 - 06:00

The brand is also replacing junior copywriters with more senior staff.

Submitted by Anonymous (not verified) on Fri, 03/20/2026 - 06:00

Burger King, Uber, JCPenney, Ugg, Sprite, and more are behind the week's standout ads.

Submitted by Anonymous (not verified) on Thu, 03/19/2026 - 16:29

Disney pulls The Bachelorette and won't say if it will return to air.

Submitted by Anonymous (not verified) on Thu, 03/19/2026 - 15:00

Sprite returns to street culture roots with new global platform spanning music, basketball, live experiences, and product innovation.

Submitted by Anonymous (not verified) on Thu, 03/19/2026 - 13:44

New survey data shows AI is pushing brands to take creative in-house, while agency talent strike out on their own

Submitted by Anonymous (not verified) on Thu, 03/19/2026 - 13:34

Today remains No. 1.