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CBS Interactive, Walgreens, Symantec and Pinterest to share search and content optimization insights at Searchmetrics Visibility_14 conference

Submitted by Anonymous (not verified) on Tue, 06/10/2014 - 15:30

High profile Chicago event on search and digital marketing looks at future of SEO through content optimizationNew York - June 10, 2014 - Search and content marketing experts from CBS Interactive, Walgreens, Symantec and Pinterest will be among the key speakers presenting their insights and experiences of the changing face of Search Engine Optimization and content marketing, at the Visibility_14 conference hosted by Searchmetrics, the global provider of digital marketing software and services.Focusing on the...

Source: RealWire

Content Finds the Customer: SDL Global Study Finds Social Media Drives Content Discovery with Millennials

Submitted by Anonymous (not verified) on Wed, 06/04/2014 - 14:34

Marketers learn which 10 percent of their content does 90 percent of the work to create an impact for its brand. European millennials use fewer channels for content discovery then their U.S. counterpartsMAIDENHEAD, UK - June 4, 2014 - Marketers have come to realise that churning out mountains of content is not a sustainable or effective way to target its millennial customers. Fortunately, volume doesn't matter but creating the right content and delivering it consistently...

Source: RealWire

ZinMobi Brings Breakthrough Mobile Marketing Platform to the UK

Submitted by Anonymous (not verified) on Mon, 06/02/2014 - 13:18

Platform avoids loyalty traps identified by new researchProven with Ireland's top retailers and restaurant chainsDelivers guaranteed resultsLondon - June 2, 2014 - The company that has been delivering immediate sales for many of Ireland's top retailers, restaurant and fast food chains is launching in the UK today. ZinMobi - backed by Enterprise Ireland - has developed an intelligent mobile marketing platform that is proven to trigger consumer action and purchase within minutes of pressing the...

Source: RealWire

Meet ZinMobi at the Mobile Retail Summit in London on June 5th

Submitted by Anonymous (not verified) on Mon, 06/02/2014 - 11:00

ZinMobi will be attending the Mobile Retail Summit 2014 in London on June 5th, where Brian Stephenson will be holding an interactive workshop on how retail brands are using mobile to increase sales and loyalty with targeted mobile marketing campaigns; and will finish with a live demo of creating and executing a targeted mobile couponing promotion in just a few minutes, using the ZinMobi platform.ZinMobi will also be involved in the 'Meet the Expert' session,...

Source: RealWire

Independent Study commissioned by EPiServer shows that eCommerce drives both top and bottom line for B2B companies

Submitted by Anonymous (not verified) on Thu, 05/29/2014 - 11:00

In addition to increasing company revenue, increases in profitability per order and average order value also cited as key findingsLondon, UK, - May 29, 2014: EPiServer, a global software provider for innovative eCommerce and digital marketing solutions, released the findings of a commissioned study conducted by Forrester Consulting on behalf of EPiServer on the importance of B2B commerce to drive sales, attract and maintain new and existing customers and gain a competitive market advantage. Forrester...

Source: RealWire

10th Annual Survey Reveals A Decade of Innovation and Disruption in Market Research

Submitted by Anonymous (not verified) on Thu, 05/29/2014 - 08:49

Confirmit 2013 Market Research Technology Report highlights key industry changes over the past ten yearsLondon, UK and Oslo, Norway and New York, NY: 29 May 2014: Mobile technology, social media and multi-modal research have been the most positive technological developments in Market Research (MR) over the past decade, but firms have been challenged by disruptive elements including DIY surveys, data privacy and the displacement of fixed-line telephony during that time. These are some of the...

Source: RealWire

Confirmit Takes Market Research Thought Leadership On The Road

Submitted by Anonymous (not verified) on Wed, 05/28/2014 - 09:58

Visit Confirmit at upcoming global MR conferences London, UK, New York, NY and Oslo, Norway: 28 May 2014 — Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement and Market Research (MR), announced Confirmit's MR experts will attend and exhibit at several upcoming conferences. To learn more about Confirmit's MR solutions, visit the team in the US, Canada or Europe:Market Research in the Mobile World - May 27-30, Chicago, US (Booth #15)With more...

Source: RealWire

IMImobile shortlisted for three Mobile Innovations Awards

Submitted by Anonymous (not verified) on Fri, 05/23/2014 - 09:26

Work with MVNO Mobile by Sainsbury's has been shortlisted for 'Best Use of Mobile within a CRM Strategy' and 'Best Use of Mobile for Customer Loyalty'.The Kleek Android app, developed in partnership with Universal Music Group has been shortlisted for the 'Most Innovative App for Entertainment'. London, United Kingdom, May 23, 2014 - IMImobile a leading global provider of end-to-end mobile engagement software and solutions to telecom operators, enterprises and media companies, today announced that...

Source: RealWire

Würth Expands Global Online Customer Engagement with SDL

Submitted by Anonymous (not verified) on Wed, 05/21/2014 - 14:16

Leading supplier of assembly and fastening material selects SDL translation services and technology for a high-quality customer experience in 60 languages and 80 countries MAIDENHEAD, UK - May 21, 2014 - SDL (LSE: SDL) today announced that Adolf Würth GmbH & Co. KG, a world leading supplier of, fasteners, manual assembly tools electrical supplies and automotive chemicals has selected SDL Language Solutions to support the expansion of their ecommerce business into new geographies. SDL will...

Source: RealWire

Würth optimiert weltweites Online-Kundenerlebnis mit SDL

Submitted by Anonymous (not verified) on Wed, 05/21/2014 - 07:00

Führender Händler von Montage- und Befestigungsmaterial wählt Übersetzungsservices und -technologien von SDL für ein qualitativ hochwertiges Kundenerlebnis in 60 Sprachen und 80 Ländern MAIDENHEAD, UNITED KINGDOM - Mai 21, 2014 - SDL (LSE: SDL) gab heute bekannt, dass die Adolf Würth GmbH & Co. KG, ein weltweit führender Anbieter von Automobilchemie-Produkten, Befestigungen, Handwerkzeugen und elektronischen Bauteilen, SDL Language Solutions zur Unterstützung bei der E-Business-Expansion gewählt hat. SDL wird die Übersetzung der Webseiten für den Würth...

Source: RealWire