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SDL Study Reveals Channels Are Irrelevant to Consumers

Submitted by Anonymous (not verified) on Mon, 07/14/2014 - 13:39

60% of millennials surveyed expect a consistent experience from brands whether online, in store or via phoneWAKEFIELD, Mass. - July 14, 2014 - Today, SDL (LSE: SDL) released the final report of the "Five Truths for Future Marketers" series titled "Channels are Irrelevant," that features results from SDL's global survey of more than 1,800 millennials (ages 18-36). The data reveals that today's consumers no longer care about where they are or what device they are...

Source: RealWire

IMImobile wins 3 Mobile Innovations Awards for work with Mobile by Sainsbury’s, O2 and Universal Music Group

Submitted by Anonymous (not verified) on Thu, 07/10/2014 - 11:03

IMImobile received awards in the categories: 'Best Use of Mobile within a CRM Strategy', 'Best Use of Mobile for Customer Service' and 'Most Innovative App for Entertainment'.The Mobile Innovations Awards recognise the most innovative work in the mobile sector that succeed in a business and commercial setting.London, United Kingdom, 10th July, 2014 - IMImobile, a global technology company providing software and services which help businesses capitalise on the growth in mobile communications, today announced that...

Source: RealWire

Leading Retailers Adopt Pricing Policies Consistent With The Economic Upswing

Submitted by Anonymous (not verified) on Wed, 07/09/2014 - 11:50

Data from retail analyst group Cogenta (www.cogenta.com) reveals that UK pricing activity is consistently up in the majority of consumer categories being tracked. The activity data monitored over six months (Q4 2013 plus interim figures for Q1 2014) is consistent with successful retailers seeking to optimise their share of an upturn in market conditions across key non-grocery sectors. Cogenta's in-depth behavioural analysis of over 8 million price points daily confirms that a retail market recovery...

Source: RealWire

New free white papers address the roots of the content marketing challenge

Submitted by Anonymous (not verified) on Wed, 07/09/2014 - 11:17

…written by the Content Marketing Institute & sponsored by North Plains 9th July 2014, London, UK - North Plains has announced that is has sponsored two free new white papers, authored by Robert Rose, Chief Strategist at the renowned Content Marketing Institute. Both documents look at how marketers are struggling to manage and implement content marketing successfully and suggests some practical answers. The first white paper "Using DAM To Turn Your Content Marketing Up to...

Source: RealWire

SandSIV Publish CXM Business Case White Paper

Submitted by Anonymous (not verified) on Tue, 07/08/2014 - 08:56

Zurich, Switzerland, 8th July, 2014: SandSIV, the Swiss based, pure play developer of Voice of the Customer (VoC) applications, and provider of expert Customer Experience Management (CXM) consultancy, has published a new white paper, outlining the concept of developing a valid business case for CXM.SandSIV is a Swiss based company that has a history of developing feature rich, pure play Voice of the Customer (VoC) applications, alongside the provisioning of expert Customer Experience Management (CXM)...

Source: RealWire

Companies must crack ‘social’ customer service in order to survive

Submitted by Anonymous (not verified) on Thu, 06/26/2014 - 10:36

Forrester Research commissioned by Conversocial predicts social customer service technology will become number one investment in 2014, as brands realise social networks are more than just a marketing toolLondon Thursday 26th June 2014 - A Forrester study*, commissioned by the leading social customer service platform Conversocial, has revealed a lack of ownership and understanding of social media within organisations that could see brands fall behind in the overall customer service stakes. Over half (67%) of...

Source: RealWire

SDL Millennial Study Reveals Language Strategy Critical to Enhancing Customer Experience Success

Submitted by Anonymous (not verified) on Mon, 06/23/2014 - 13:45

Data unveils 46% of millennials more likely to purchase if information is in their preferred languageWAKEFIELD, Mass - June 23, 2014 - According to a new study released by SDL (LSE: SDL) today, 32 percent of millennial consumers in English speaking countries prefer a language other than English, and 46 percent are more likely to purchase if information is presented in their preferred language. These new findings demonstrate that it is imperative for brands to...

Source: RealWire

New technologies combined with existing methods provide strongest opportunity for success in VoC and MR

Submitted by Anonymous (not verified) on Thu, 06/19/2014 - 11:38

Confirmit Community Conference series highlights key challenges and opportunities for development in VoC and MRLondon, UK and Oslo, Norway and New York, NY: 19 June 2014: Social media, text analytics and mobile are key drivers for development within Voice of the Customer (VoC) and Market Research (MR) programmes, but the value of combining them with existing methods of capturing feedback must not be ignored. This is one of the main conclusions of Confirmit's Community Conference...

Source: RealWire

Video Takes 65% Share of Google Universal Search, While Product Listing Ads Rise 200%, Finds New Study

Submitted by Anonymous (not verified) on Wed, 06/18/2014 - 14:00

Searchmetrics research says Universal Search Integrations appear in 81% of all Google searchesSan Mateo - June 18, 2014 Google delivers blended or Universal Search results for around 81% of all searches according to a new study from pioneer and leading global, enterprise SEO platform provider, Searchmetrics. During 2013, Universal Search Integrations featuring Video results appeared for 65% of keyword searches, while the total count of Google Shopping Product Listing Ads (PLAs) appearing within Universal Search...

Source: RealWire

SDL Language Cloud Breaks Down Barriers to Effective Global Communication

Submitted by Anonymous (not verified) on Wed, 06/11/2014 - 13:24

Leading CXM organisation announces cloud translation platform that enables companies to deliver relevant customer experiences across languages and culturesMAIDENHEAD, UK - June 11, 2014 - SDL (LSE: SDL) today introduced SDL Language Cloud™, a cloud translation platform that empowers organisations to easily communicate across languages and engage global customers. As an essential component of SDL Customer Experience Cloud, the platform will simplify translation and global communication for businesses of all sizes by providing direct access...

Source: RealWire