Articles from Adweek news

T-Mobile, the self-proclaimed "Uncarrier," is taking a contrarian approach to its Super Bowl marketing, too, waiting until the big weekend to reveal its commercials featuring Tim Tebow. The wireless carrier revealed two of its three spots on Friday morning after keeping them under wraps while many other advertisers, from Jaguar to Budweiser, were generating buzz on YouTube for much of this week.

Debbie Reichig, formerly of NBCUniversal, ClearChannel and CourtTV, as well as recent stints consulting for The Weather Channel and AMC Networks, has landed a new gig at John Mandel's analytics firm PrecisionDemand. The company, run by former Neilsenite Mandel, handles clients looking for more accurate targeting than traditional demo buys using client data and purchasing information.

It's probably inevitable that ads about home security systems these days show how technology (read: your cell phone) connects you to your home. That's an element in a BBDO ad for AT&T Digital Life and now, a new ad for ADT from Arnold. But where the BBDO ad, "Cabin," illustrates convenience, the Arnold spot, "Mind's Eye: Burglary," depicts relief.

Did the Federal Communications Commission come close to changing its media ownership rules regarding joint sales agreements and shared service agreements? According to sources, as late as Tuesday, chairman Tom Wheeler was ready to circulate an order that would have eliminated JSAs and SSAs, which have become a target of cable and public interest groups who see SSAs as end-runs around the ownership rules, and as a way to drive up retransmission fees.