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Ad of the Day: Big Lots Gets Moms Dancing for Twinkies in Wacky Campaign

Submitted by Anonymous (not verified) on Mon, 02/10/2014 - 17:17

Thanks to sugar, savings or both, Big Lots—and its suddenly endless supply of reduced-price Hostess products—just makes moms want to dance. Big Lots recently struck a deal to become the "Official Hostess Thrift Outlet," replacing Hostess Thrift Stores, which were closed when Hostess Brands went into bankruptcy in 2012. Beginning today, you'll be able to get Twinkies, CupCakes, Zingers, Fruit Pies and other Hostess snack cakes at Big Lots for up to 40 percent off.

Maxus Names a Content Chief for North America

Submitted by Anonymous (not verified) on Mon, 02/10/2014 - 16:38

Maxus has turned to an executive with experience at publishers and cable networks to lead its content development in North America. As content director, Lori Greene will work closely with North American chief strategy officer Mark Egan and branded content executives at GroupM, the larger group that oversees all WPP Group media agencies. So, while Greene may hire associates to bolster Maxus' content offering, she'll primarily look to leverage existing services at GroupM to meet the needs of Maxus clients, explained Egan.

Former Adweek Editor and Publisher Alison Fahey Named 4A's CMO

Submitted by Anonymous (not verified) on Mon, 02/10/2014 - 16:30

Former Adweek editor and publisher Alison Fahey is joining the 4A's as the industry organization’s first chief marketing officer, beginning in March. Fahey, who was an Adweek writer, editor and publisher, most recently served as the brand’s executive director of content between 2010 and 2013. In that role, she leveraged her industry knowledge and contacts in collaborating with advertisers and agencies on content marketing, setting up two dozen strategic partnerships. At the 4A's, Fahey will oversee all content creation, including working with members on branded content initiatives.

Bill Keller's Exit From The New York Times Points to Growth in Nonprofit Model

Submitted by Anonymous (not verified) on Mon, 02/10/2014 - 15:41

Bill Keller, the Pulitzer Prize-winning New York Times correspondent and former executive editor, is leaving to become editor in chief of The Marshall Project, a nonprofit journalism startup. And while his departure is notable for Keller’s being the latest in a recent string of big-name journalists leaving the venerated newspaper, it’s also significant for the destination.

Study: Interest-Based Ads Are The Workhorse of the Internet

Submitted by Anonymous (not verified) on Mon, 02/10/2014 - 11:00

A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads. While that may not seem so surprising, the study, to be unveiled late Monday during the Interactive Advertising Bureau's annual leadership meeting in Palm Desert, Calif., represents the first time the advertising industry has put hard data behind the premise that online behavioral advertising is the financial engine of the free and open Internet.

Time Warner, Condé Nast Invest In Programmatic Buying Platform iSocket

Submitted by Anonymous (not verified) on Mon, 02/10/2014 - 08:00

Traditional publishers are getting even deeper into automated buying, as evidenced by Condé Nast’s just-announced investment in programmatic buying platform iSocket. ISocket revealed today that it has received $5 million in new funding led by Time Warner Investments and Condé Nast, as well as include R&R Venture Partners, a fund created by former Time Warner CEO Dick Parsons and Ronald Lauder; and media investor Vivi Nevo. “A new era in media sales is beginning, and automation will be playing a huge role," iSocket CEO Richard Jalichandra said in a statement.

LinkedIn Is Looking More Like a Publisher as It Grows Its Native Ad Business

Submitted by Anonymous (not verified) on Mon, 02/10/2014 - 02:10

LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them Sponsored Updates—the ad units where companies pay to have their news show up in users’ feeds.) Now, LinkedIn is going even further in that direction by acting as a content broker between brands and publishers.

Condé Nast Traveler Is Set to Unveil a Fresh New Look

Submitted by Anonymous (not verified) on Mon, 02/10/2014 - 02:09

When Condé Nast artistic director Anna Wintour tapped Pilar Guzmán to lead Condé Nast Traveler last September, it was clear that a more stylish sensibility was coming to the sleepy brand. There was even speculation that the monthly would toss the motto “Truth in travel” that has embodied the expert, objective travel reporting that’s been a central tenet to its positioning since Harry Evans founded it in 1987. That tagline will remain. But there are other changes afoot.