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Kindred app raises £2 million in seed capital to transform influencer marketing landscape

Quintessentially founder’s new app Kindred gives back to conscious consumers with every transaction London, 11 December 2019: Kindred, a new platform that digitises word-of-mouth recommendations on social media, has raised £2.25 million in seed capital investment and has a £35 million valuation pre-revenue. Board investors are Richard Laxer, ex-President of GE Capital, and Dan Bricken, ex-International President of Wells Fargo M&A. Kindred, which launched in October, creates new direct sales for brands, enabling them to...

Source: RealWire

Kindred app raises £2 million in seed capital to transform influencer marketing landscape

Quintessentially founder’s new app Kindred gives back to conscious consumers with every transaction London, 11 December 2019: Kindred, a new platform that digitises word-of-mouth recommendations on social media, has raised £2.25 million in seed capital investment and has a £35 million valuation pre-revenue. Board investors are Richard Laxer, ex-President of GE Capital, and Dan Bricken, ex-International President of Wells Fargo M&A. Kindred, which launched in October, creates new direct sales for brands, enabling them to...

Source: RealWire

Spanish company OrbitalAds receives three million euro funding from the European Commission under the Horizon2020 program

For the first time in the history of the H2020 program, the EC enters as a partner in a group of European companies through the Framework Program born with the aim of supporting startups in the European Union with the potential to become ‘unicorns’ Madrid, December 10, 2019 - OrbitalAds, the Spanish company that has developed the only solution in the world capable of optimizing, automatically and in real time, any search engine marketing (SEM)...

Source: RealWire

Spanish company OrbitalAds receives three million euro funding from the European Commission under the Horizon2020 program

For the first time in the history of the H2020 program, the EC enters as a partner in a group of European companies through the Framework Program born with the aim of supporting startups in the European Union with the potential to become ‘unicorns’ Madrid, December 10, 2019 - OrbitalAds, the Spanish company that has developed the only solution in the world capable of optimizing, automatically and in real time, any search engine marketing (SEM)...

Source: RealWire

Kameleoon appoints experienced digital marketing executive Martin Harrison as first UK Managing Director

Largest European personalisation technology provider expands on back of new funding and identity London and Paris, 10 December 2019, Kameleoon, the leading AI-driven personalisation and A/B testing platform provider, today announced the appointment of Martin Harrison as its first UK Managing Director to drive its growth into the UK and Northern European markets. Martin has over 10 years of experience in ecommerce with both agencies and technology providers. Most recently he was Regional Vice President...

Source: RealWire

Kameleoon appoints experienced digital marketing executive Martin Harrison as first UK Managing Director

Largest European personalisation technology provider expands on back of new funding and identity London and Paris, 10 December 2019, Kameleoon, the leading AI-driven personalisation and A/B testing platform provider, today announced the appointment of Martin Harrison as its first UK Managing Director to drive its growth into the UK and Northern European markets. Martin has over 10 years of experience in ecommerce with both agencies and technology providers. Most recently he was Regional Vice President...

Source: RealWire

New study: Competition is increasing in Google Shopping, but will this satisfy EU regulators?

Searchmetrics’ data suggests majority of external ads on Google Shopping in Europe are placed via marketing agencies rather than the classic comparison-shopping sites that compete with Google. The study follows EU Commissioner Verstager expressing dissatisfaction with the quality of Google Shopping competition. San Mateo, November 26, 2019 ‒ Two years after the EU fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service to greater outside competition, around...

Source: RealWire

New study: Competition is increasing in Google Shopping, but will this satisfy EU regulators?

Searchmetrics’ data suggests majority of external ads on Google Shopping in Europe are placed via marketing agencies rather than the classic comparison-shopping sites that compete with Google. The study follows EU Commissioner Verstager expressing dissatisfaction with the quality of Google Shopping competition. San Mateo, November 26, 2019 ‒ Two years after the EU fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service to greater outside competition, around...

Source: RealWire

Episerver Signs Definitive Agreement to Acquire 1:1 Personalization Company Idio

The Acquisition Immediately Enhances Episerver’s Analytics and Personalization Capabilities to Deliver Customer-Centric Digital ExperiencesNashua, N.H., Nov. 19, 2019 – Episerver™, the customer-centric digital experience company, has signed a definitive agreement to acquire Idio™, a content personalization and analytics platform powering the digital buying experience of some of the world’s largest enterprise organizations.

Episerver Signs Definitive Agreement to Acquire 1:1 Personalization Company Idio

The Acquisition Immediately Enhances Episerver’s Analytics and Personalization Capabilities to Deliver Customer-Centric Digital ExperiencesNashua, N.H., Nov. 19, 2019 – Episerver™, the customer-centric digital experience company, has signed a definitive agreement to acquire Idio™, a content personalization and analytics platform powering the digital buying experience of some of the world’s largest enterprise organizations.