Articles from RealWire advertising news

Primary tabs

A Welcome Boost for the Creator Economy as Newsflare Closes Series B Investment Round

London, New York, and Los Angeles 13th January 2022: Newsflare, one of the world’s leading licensing platforms and marketplaces for user-generated video (UGV), has closed a Series B accelerator funding round to fuel faster growth. The £5m investment, from two of the UK’s leading TMT venture funds, will be used to increase Newsflare’s global footprint, grow its talented team, and expand its Studios and Marketplace business across Europe, North America and Asia. More people will...

Source: RealWire

Record year 2021: Platform provider Visable reports 66 million euro turnover

Hamburg, 12 January 2022 – Visable, the provider of Europe’s leading B2B platforms EUROPAGES and wlw (formerly “Wer liefert was”), reports its most successful year yet: Overall, the company was able to achieve a profitable record turnover of 66 million euros. This constitutes a growth of 14 per cent compared to the previous year. "We are very satisfied and pleased with our performance in 2021, despite the ongoing COVID crisis. In particular, we were once...

Source: RealWire

C8 Consulting Announces Appointment of New Director

The UK-based B2B disruptive-tech PR agency is delighted to announce it has appointed strategic communications specialist Andrew Darling as Director. Reading, UK – 12th January 2022 - Disruptive-tech PR agency, C8 Consulting, has expanded its team with the appointment of PR and communications expert, Andrew Darling, as the agency’s new Director. C8 is on an aggressive growth trajectory, and the appointment of Andrew, along with several other new hires, is critical to the organisation’s ambitious...

Source: RealWire

Retention Cloud Leader CleverTap Names Jayant Kshirsagar as Senior Vice President of Marketing

Kshirsagar to lead CleverTap in driving customer connections and building communities through contextual and strategic marketing Mountain View, Calif., and Mumbai, India, January 11, 2022 -- CleverTap, the world's leading user engagement and retention cloud, announced today that Jayant Kshirsagar has joined its leadership team in the role of Senior Vice President of Marketing. Kshirsagar will lead the company’s marketing initiatives as it expands into new markets across the globe. Kshirsagar is a momentum player,...

Source: RealWire

Upstream reports mobile marketing platform revenues up by 33% and reveals 'megatrends' fuelling future growth

London, December 15, 2021 – Leading mobile marketing firm Upstream has outlined its strategy for the coming years, which will focus on capitalising on mobile’s growing share of overall marketing spend with a unique platform offering. Upstream presented its roadmap and strategy at an event broadcast from the company’s R&D headquarters in Athens, providing an update on the company’s SaaS mobile marketing platform development in addition to its managed services offering. It revealed that the...

Source: RealWire

Forsta Announces 2021 AIR Award Winners, Recognising Achievement in Insight and Research

Global awards programme celebrates excellence and innovation in the global Market Research and Insights industry NEW YORK and LONDON and OSLO, Norway, Dec 14 2021 - Forsta, the leading Customer Experience and Research Technology company, is announcing the winners in its fourth annual Achievement in Insight and Research (AIR) Awards. The annual awards recognise winners across three categories – Agency, Project & Innovation and Professionals - and celebrates organisations and teams innovating and breaking new...

Source: RealWire

Forsta Placed in 2021 Gartner® Magic Quadrant™ for Voice of the Customer

Forsta Recognised for Completeness of Vision and Ability to Execute New York, NY, Oslo, Norway and London, UK – Dec 02, 2021 – Forsta, the leading Customer Experience and Research Technology company, today announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for Voice of the Customer[1]. The evaluation was based on specific criteria that analysed the company’s overall completeness of vision and ability to execute its Voice of...

Source: RealWire

New study: Around Half of Top Websites Still Failing User Experience Requirements Introduced in Google’s Core Web Vitals Update

Fashion and travel perform worse on user experience than other verticals according to data from Searchmetrics Berlin / San Mateo, November 29, 2021 – New research from Searchmetrics suggests around 50% of the top 100 most visible[1] websites on Google.com still fail to deliver a “good” page experience on desktop as defined in the search engine’s Core Web Vitals update which finished rolling out in August 2021. And 44% of the top 100 websites fail...

Source: RealWire

@media box: Prelaunch of a world debut

On the 23rd of November 2021, the @media box was presented for the first time in Warsaw. With this innovative multimedia box, the London-based company @media advertise Limited aims to set new standards in the world of TV advertising. The @media box was presented at the first international Tech Summit 2021 held at the Warsaw-based 360 CodeLab, a subsidiary of the myWorld group. There, the numerous invited guests were able to thoroughly test the first...

Source: RealWire

New study: Amazon wins biggest share of Google results in Apparel, Beauty, Sporting Goods and Health eCommerce

Report suggests retailers can win search traffic from Amazon by giving shoppers more “informational” content Berlin / San Mateo, November 23, 2021 – Amazon.com (9.7%), nordstrom.com (8.0%) and adoreme.com (5.0%) are first, second and third for the share of organic search results on Google’s first page when U.S. shoppers search for Apparel. In the Beauty sector, amazon.com (17.3%) is ahead of ulta.com (6.9%) and sephora.com (5.1%), while in Furniture the top three are wayfair.com (15.3%)...

Source: RealWire