The independent agency plans to grow the consultancy and embed it across its client base as demand grows for systems that can connect and activate data in real time.
This CMO-first digest is the latest offering in ADWEEK’s Marketing Vanguard franchise: a collection of invitation-only events, including our signature Inspiration Excursions and annual Summit; our weekly Marketing Vanguard podcast; our annual Marketing Vanguard Awards list; and curated content and dialogs, with membership at the center.
Three frenetic days at Shoptalk revealed tons of anxieties about the future of commerce—from uncertainty around what it will look like, big questions at companies like Home Depot and Stratacache, and big plays from powerhouses like Google and Meta.
Rahel Solomon departs CNN, and Scott MacFarlane has a new home.
The man behind “Fearless Girl” shares how finance can inspire creativity.
Bob Schmetterer, the former chairman and chief executive officer of Euro RSCG and a founding partner of Messner Vetere Berger Carey Schmetterer (MVBCS), has died at 82. Tributes are pouring […]
The social platform is reshuffling its ranks ahead of a planned $1 trillion SpaceX IPO.
Acknowledging how difficult the return will be, Guthrie says, 'I don’t know if I’ll belong anymore, but I would like to try.'
This week's notable ads came from brands including Aerie, KFC, Peroni, and more.
There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover products, will also disrupt retail media and ecommerce systems.
