Articles from AdWeek Advertising and branding

In a loopy but memorable attempt to symbolize the sweetness of its biscuits and tea-cakes, McVitie's new British TV campaign shows cute, cuddly critters emerging from its snack packages. Ordinary folks open their boxes and out pop puppies, kittens and, most disconcertingly, a wide-eyed, Yoda-like primate called a tarsier. (They're getting pretty lax down at the packaging plant, I guess.) The snackers, unfazed, snuggle with their new furry friends, which vanish once the biscuit-munching begins. Oh, and classic TV themes—from Murder She Wrote, Fawlty Towers and the U.K.

Today, we look at teens' online social life beyond Facebook, Chipotle's new comedy play and that weird video that exploded on YouTube.

Despite reports that young people are moving away from Facebook, they’re still using the social network in big numbers—fully 66 percent of people 14-34 say they’re frequent users, according to The Cassandra Report, Fall/Winter 2013 edition. Further, usership rises as people get older, suggesting that the youngest teens aren’t moving away from Facebook as much as using other platforms along with it. Nevertheless, other platforms are challenging its dominance, chiefly YouTube, which is frequently used by 68 percent of those 14-34.

Back in the aughts, when Google wanted to recruit developers, it famously put up a billboard with a complex math problem that led to a website with an even more complex math problem. Last year, when Flickr, owned by Yahoo, wanted to recruit developers, it less famously hid a link to its jobs site in the page's source code—which unlike some superhuman math problem, any old muppet from the non-coder underclass can access using the menu bar or keyboard hotkeys. Last week, the buried ad—"You're reading.