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Why Do Big Agencies Struggle In Southern California?

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 02:45

Earlier this month, Ogilvy & Mather Los Angeles cut 33 jobs, all but eliminating its ad agency presence (already drastically down from its 350 level in 2000). In December, DDB L.A. parted with longtime client Wells Fargo and relocated 30 agency employees to San Francisco.    Some 20 years ago, network agency offices were the dominant players in Southern California. They’d land a local anchor client—usually a car, entertainment or technology account—and try to build from there, despite the dearth of big marketers out West.

What Does a Programmatic Sales Chief Actually Do?

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 02:44

Specs Who Chip Schenck Age 43 New gig Vp, programmatic sales and strategy, Meredith Old gig Vp, publisher, development, PubMatic There’s still a learning curve around programmatic. Do you have an analogy you use to explain it? The Sotheby’s and Christie’s one is my favorite. Their job is to solicit as many buyers as they can. Then the piece comes up for bid. Instead of the paddles going up consecutively, all the paddles go up simultaneously in an RTB auction.

2 Shops Chase Estée Lauder's Global Creative Account

Submitted by Anonymous (not verified) on Fri, 02/21/2014 - 21:08

Estée Lauder is in the final stages of a search for an agency to handle a global creative assignment, as the cosmetics giant continues to rethink its agency roster. The assignment includes both traditional and digital advertising for the flagship brand, according to sources. Global media spending could not be ascertained, but in the U.S. alone the brand spent more than $120 million in media in 2002 and about $80 million in the first nine months of 2013, according to Nielsen. Those figures don't include online spending.

Do You Like This Incredibly Bubbly Ad for Coca-Cola Light, or Do You Love It?

Submitted by Anonymous (not verified) on Fri, 02/21/2014 - 20:09

Coca-Cola is really having a go at social media this week. Earlier, we had the Coke video that offered a fashionably questionable solution to social-media addiction. And now we have this ultra-peppy new global Coca-Cola Light commercial from ad agency Johannes Leonardo. Its point is that "liking" things just isn't enough. You have to love them. And you have to love them enough to roll around in them, swing on them, set fire to them, dance with them, kiss them (with gold teeth, preferably) and float away to heaven with them.

Why It's Still Fun to Work in Advertising, Even Without the Hookers and Coke

Submitted by Anonymous (not verified) on Fri, 02/21/2014 - 19:20

You yearn for the '60s and the Creative Revolution. You want to go back to the '80s and all those yachts, prostitutes and cocaine. Hell, you'd even settle for the 2000s, before Yahoo plastered its name on the Gutter Bar. True, working in advertising isn't like it used to be. But in the videos below, created by VCU BrandCenter students for the AICP Awards, top creatives Garry Graf, Tiffany Rolfe and Ted Royer reveal that there is a silver lining. Could we at least ditch the open plan and go back to offices, though?

Ad of the Day: Miracle Whip Couldn't Be Prouder in Gritty New Campaign

Submitted by Anonymous (not verified) on Fri, 02/21/2014 - 18:06

After years of pleading its case, Miracle Whip unapologetically plants a flag in the ground in a new campaign from mcgarrybowen. Two TV ads breaking Monday feature rough-and-tumble dudes with long hair and beards who know what they like—at least when it comes to condiments. Underscoring that resolve is a gravelly male voiceover, crunchy guitar riff (from Band of Skulls' "The Devil Takes Care of His Own") and new tagline: "Miracle Whip and proud of it." "Jim's Artichoke Dip" depicts Dude No.

A Little Girl and Her Cat Sing the Perfect Duet in Britain's Latest Adorable Commercial

Submitted by Anonymous (not verified) on Fri, 02/21/2014 - 16:42

It must be nice to be Three. The British mobile network has the most fun-loving advertising slogan around: "We all need silly stuff." And Wieden + Kennedy in London makes the most of that promisingly vague positioning. Last year, we had the dancing Shetland pony. Now, it's time for the singing cat. The new ad is brilliantly shot by Traktor, and features remarkable performances—not just by the preternaturally talented kitty but by the girl, too, who apparently was born to lip-sync old Starship songs.

Cadbury Brings the Joy Yet Again With James Corden's Lip Sync

Submitted by Anonymous (not verified) on Fri, 02/21/2014 - 15:45

Cadbury is following up last month's charming "Yes Sir, I Will Boogie in the Office" spot with another winner. U.K. actor James Corden, best known as the creator of hit BBC sitcom Gavin & Stacey but probably more familiar to Americans from his Doctor Who sppearances, stars in the latest video for Cadbury's "Feel the Joy" campaign. It's a solid two minutes of dancing and lip-syncing.