Articles from AdWeek Advertising and branding

Here's a pretty good example of a brand dealing well with a troll on Twitter—mostly by sticking to the script, with a few flourishes along the way. On Monday, Domino's Pizza in the U.K. had to deal with a customer who claimed to have burned his penis while "making love" to one of its pizzas. You can see the whole exchange below. Even as @ITK_AGENT_VIGO's tweets get increasingly irate and obscene, @Dominos_UK remains calm—amusingly nonchalant, in fact.

The Legacy Foundation has shifted its creative business to 72andSunny. The shift came after a review in which there were four other finalists: Droga5, 180LA, Anomaly and BBDO. Annual media spending on the business is estimated at $50 million. "Legacy is known for its brave campaigns and creative ambition,” said Glenn Cole, co-founder and chief creative officer of 72andSunny.

In what's being called a first for British television, charity organization Save the Children will air a PSA beginning Tuesday night that includes actual footage of a woman giving birth—and it opens with a stark advisory about the shocking content. You can see the ad, titled "First Day" and created by London agency adam&eveDDB, below.

IDEA: You hear it often—it's what's inside that counts. That's especially true for an automaker touting a roomy vehicle, like Honda has with its new Civic Tourer wagon in Europe. To advertise it, Wieden + Kennedy focused on all kinds of interiors in an amazing 60-second spot called "Inner Beauty." The quirky, charming, exquisitely crafted ad takes the viewer, in a first-person view, zooming across a desert and through all sorts of objects—from a golf ball to a suitcase to the Civic Tourer itself—revealing their curious innards.