Articles from AdWeek Advertising and branding

If you need any passive-aggressive copywriting done, contact Timeshia Brown, a Texas woman whose revenge ad on her cheating husband is an absolute classic of the form. The ad reads: "I would like to say congratulations to Shara Cormier and Patrick Brown. They are expecting a baby. Hope you both are really in love and I hope it works out. Always, Patrick's wife, Timeshia Brown." Can we get a slow clap?

Ah, it's the old hollowed-out-book-with-a-phone-in-it trick! FP7 in Dubai got smart by taking a novel approach to avoid hefty headhunter fees. The shop placed cellphones inside die-cut, faux ad industry books and mailed the volumes to creatives it wished to hire. The volumes were impressively designed and personalized to match each recruit's interests. (The one using Coke's colors and type style, promising guidance for "Creating Campaigns for the Coolest Brands on the Planet," is especially impressive.

We've seen plenty of women get makeovers in advertising lately—either in pursuit of some market-driven ideal of beauty, or in critique of same. In this video, though, a woman is transformed for a different purpose. Annelie Nordström, chairwoman of Kommunal, Sweden's biggest union, as made over as a man to protest unequal salaries between men and women in the country. It's all a stunt for International Women's Day this Saturday.

Specs Who (From left) Michael Lastoria, managing partner; Ashley Heather, co-president, chief digital officer; Sarrah Hallock, co-president, COO; and Doug Jacob, CEO What Digitally focused ad agency concentrating on fashion, beauty and lifestyle Where New York office Doug Jacob, who helped develop the New York nightclub Tenjune, says his experience launching such hot spots provided a great entrée to advertising, informing the creation of the shop JWalk