As a part of Interpublic’s investment in technology platform ADstruc, the holding company’s Rapport U.S. unit has agreed to work with the company which enables it to shift purchasing of out-of- home ad buys to a more automated system, in keeping with IPG Mediabrands’ commitment to automate half of its media buys by 2016.
After the passage of the Affordable Care Act, the Obama administration has made a concerted effort to reach young media consumers in order to spread the word about the necessity of signing up for health coverage. It's been slow going, plagued by site crashes, confusing options and in-state intransigence in places looking to score 2014 and 2016 election points by making the law seem as bad as possible.
Rich Rosenthal, whom Havas Worldwide hired today as head of content for North America, brings a broad range of experience to the role, having worked at the Time Warner Global Media Group, Warner Bros. Television and creative shops like Young & Rubicam and Saatchi & Saatchi. In his new job, Rosenthal will steer production across 19 offices in North America with a focus on integrating the function across creative, digital and media efforts.
Betabrand, an online retailer of crowdsourced clothing, just launched its spring line, and the company decided to take a different approach to marketing the new looks: All of the models would have PhDs. "When you look beyond the ranks of the professionally beautiful, photography becomes a lot more fun," Betabrand founder Chris Lindland said in a statement. "Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?" So they did just that.
At its core, Intel's "Look Inside" campaign illustrates the power of technology to improve lives. This is especially true of the third ad in the series, which follows Mick Ebeling, the CEO of Intel-backed Not Impossible Labs, to South Sudan, where he creates the world's first 3-D prosthetic printing and training facility to help those who have lost limbs to warfare.
The victrola. Stereo sound. CDs. The iPod. What’s the next step in the evolution of the music industry? We can’t say for sure, but we do know that Clio Music—the latest extension of the Clio Awards, Adweek’s sibling that celebrates the best in advertising—recognizes the best creative work promoting music across the spectrum of media and advertising. Clio Music will start seeking nominations today at clioawards.com.
Grey New York is the Whitney Museum of American Art’s global ad agency, following a review. There was no incumbent agency, although Grey’s WPP corporate sibling Ogilvy & Mather used to do work for the New York City contemporary art institution. The agency has been given responsibility for creative advertising, brand strategy and media duties using television, print and out of home as well as digital, social and activation marketing.
Remember that viral Chipotle ad featuring an animated scarecrow battling evil factory farms while Fiona Apple crooned a version of Pure Imagination over top? Apparently, Frank Ocean had an earlier crack at singing a version of the song but backed out before the spot was finished.
The Italian government is taking aim at Illinois gun manufacturer ArmaLite, who offended Italy's entire cultural ministry by using Michelangelo's "David" in an ad for the AR-50A1 rifle.
Why does a shopper choose Brand A toothpaste off a supermarket shelf or click the orange “Add to Cart” button under Brand B flat-screen TV on Amazon.com?
