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Does Every Summer Blockbuster Trailer Plug the Exact Same Movie? [Video]

Submitted by Anonymous (not verified) on Tue, 03/18/2014 - 14:28

If it sometimes seems as though summer blockbuster trailers use the same tricks to advertise what seem to be the exact same movie over and over again, that's because they do. The trailers for Captain America: Winter Soldier, Godzilla, Transformers: Age of Extinction, Guardians of the Galaxy, X-Men: Days of Future Past, The Amazing Spiderman and Jupiter Ascending all hit the same highs and lows, have the same rhythm and beats, and as this 90-second supercut shows, match massive explosions to intense gazes with plodding predictability.

Infographic: The Incredible Taxonomy of Almost Every Beer in the World

Submitted by Anonymous (not verified) on Tue, 03/18/2014 - 13:02

Pop Chart Lab makes some impressive taxonomy charts. Following last year's complete taxonomy of college sports mascots, the poster company has turned to everyone's favorite subject—alcohol—for its latest mind-boggling creation: The Magnificent Multitude of Beer. Click over to the site to zoom in and scroll around the comprehensive chart. It's organized by varieties of beer, with examples of brands for each type.

For Some Retail Brands, Lifetime Guarantees Never Went Out of Fashion

Submitted by Anonymous (not verified) on Mon, 03/17/2014 - 23:50

Even if you’re up on your legal reading, it’s likely that you missed the case of Roy L. Pearson v. Soo Chung, et al. In 2007, Washington, D.C., resident Roy Pearson hauled a local store called Custom Cleaners to court over a bungled trouser alteration that cost $10.50. “Never before in recorded history have a group of defendants engaged in such misleading and unfair business practices,” declared Pearson, who sought $54 million in damages.  Photo: Winni Wintermeyer His grounds?

15 Purchases That Might Outlive You

Submitted by Anonymous (not verified) on Mon, 03/17/2014 - 23:49

Despite the rage of disposable clothing and the rise of America’s throwaway culture, some brands do still make things for keeps—and offer satisfaction guarantees to go along with them. Read why in Adweek’s March 17 cover story here. Meanwhile, our short list of forever brands—companies that guarantee that what you buy from them will last you a lifetime—is right here. And yes, we know: Some of these “guarantees” are better than others, which is why we included “the catch,” when necessary. Got any brands to add? Let us know.

Buses and Trains Are OK, but Mass Transit Could Use a Few Giant Waterslides

Submitted by Anonymous (not verified) on Mon, 03/17/2014 - 19:59

Artist Luke Jerram is turning one street in Bristol, England—specifically, Park Street—into a giant waterslide for a day. Sanitary issues aside (what happens when pigeons crap in it?), the stunt is meant to raise questions about urban planning and how to avoid the high costs of traditional infrastructure.

Ashley Furniture Launches Creative and Media Agency Review

Submitted by Anonymous (not verified) on Mon, 03/17/2014 - 19:42

Ashley Furniture is looking for a new creative and media agency. The Arcadia, Wis.-based chain’s search is in the early stages and the national retailer is offering up $50 million of its annual media spending, according to sources. “Ashley Furniture HomeStores has decided to review their current approach to advertising, with the idea of identifying the best marketing agency to assist us in achieving our goals,” the retailer said in a statement issued through Boston-based consulting firm Pile + Co., which is managing the review.

Mondelez's Dana Anderson Says Generosity Is Key to Creativity

Submitted by Anonymous (not verified) on Mon, 03/17/2014 - 18:31

With her signature mixture of humor and mindfulness, Mondelez marketing chief Dana Anderson generated laughs and knowing nods this morning at the 4A's Transformation Conference in Beverly Hills, Calif. Anderson's topic was collaboration, and, true to form, she delivered it with the ease of a standup comedian.

Erin Go Blah: Brand Tweets Won't Make You Green With Envy This St. Patrick's Day

Submitted by Anonymous (not verified) on Mon, 03/17/2014 - 18:24

It's that time of year again, folks. St. Patrick's Day! A day to commemorate something about snakes and a potato famine, or drinking green beer and singing a little ditty, or ... what is it about, anyway? Judging by today's branded tweets, it's about green clothes, shaming your pets with green clothes, and making green food—and if it's not green, adding green things to it. Notably quiet are the alcohol brands, with nary a St. Patrick's Day mention from Guinness, Budweiser, Miller Lite ... ahh, there you are, Coors Light. Way to come through. Check out some of today's branded St.

Guinness Is The Latest Beer to Boycott St. Pat's, but How Much Does It Matter?

Submitted by Anonymous (not verified) on Mon, 03/17/2014 - 17:58

With its decision yesterday to withdraw support of today’s St. Patrick’s Day parade today, beer giant Guinness became the latest beer brand to pull its support of the legendary parade, which draws about a million spectators and 200,000 marchers in New York each year. Both Heineken and Boston Beer (maker of the popular Samuel Adams brand) recently announced that they would be sitting on the curb this year, too.

Colorado PSAs Advise Stoners to Act Stupid Everywhere but Behind the Wheel

Submitted by Anonymous (not verified) on Mon, 03/17/2014 - 17:27

Colorado is proud to be the first state to legalize recreational marijuana use. Ad creatives in Colorado are happy to have an opportunity to make stoner references. Three new PSAs for the state's Department of Transportation (by Denver agency Amélie Company and HSI director Simon Cole) gleefully remind would-be weed smokers that they are free to act like idiots while doing many things—but not while driving. Get high and do a bad job installing your TV. Get high and do a bad job playing basketball. Get high and do a bad job cooking steaks. Don't get high and drive. It's pretty simple.