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Companies must crack ‘social’ customer service in order to survive

Submitted by Anonymous (not verified) on Thu, 06/26/2014 - 10:36

Forrester Research commissioned by Conversocial predicts social customer service technology will become number one investment in 2014, as brands realise social networks are more than just a marketing toolLondon Thursday 26th June 2014 - A Forrester study*, commissioned by the leading social customer service platform Conversocial, has revealed a lack of ownership and understanding of social media within organisations that could see brands fall behind in the overall customer service stakes. Over half (67%) of...

Source: RealWire

Mobile technology takes direct mail personalisation to a new level

Submitted by Anonymous (not verified) on Wed, 06/25/2014 - 09:03

iAM™ (Interactive Advertising Mail) mobile technology officially launches Combines the reach of direct mail with the power of the mobile webDemographic and historical data creates dynamic, personalised offers and experiences Experiential competition gives marketers insight and chance to win an exclusive Italian breakExhibiting on Stand A196 at MarketingWeekLive June 25th/26th at OlympiaHarrogate, North Yorkshire, UK - 25 June 2014Documobi's breakthrough iAM™ (interactive Advertising Mail) technology takes direct mail to an entirely new level of personalisation...

Source: RealWire

AIG Tackle Travel Insurance with the All Blacks

Submitted by Anonymous (not verified) on Tue, 06/24/2014 - 10:25

As the official insurance provider of the New Zealand All Blacks, AIG is pleased to announce details of their new summer campaign for Direct Travel Insurance. Fast paced and fun, AIG's commercial features plenty of expert throws, passes, kicks, lifts and even a tackle from All Blacks favourites Ma'a Nonu, Israel Dagg, Ryan Crotty, Luke Romano, Jeremy Thrush, Kieran Read and Dane Coles. The campaign kicks off in June to coincide with England's three-Test New...

Source: RealWire

SDL Millennial Study Reveals Language Strategy Critical to Enhancing Customer Experience Success

Submitted by Anonymous (not verified) on Mon, 06/23/2014 - 13:45

Data unveils 46% of millennials more likely to purchase if information is in their preferred languageWAKEFIELD, Mass - June 23, 2014 - According to a new study released by SDL (LSE: SDL) today, 32 percent of millennial consumers in English speaking countries prefer a language other than English, and 46 percent are more likely to purchase if information is presented in their preferred language. These new findings demonstrate that it is imperative for brands to...

Source: RealWire

As etail Europe approaches, Peacocks Joins Pentagon's Fashion clients to tap into online marketplaces

Submitted by Anonymous (not verified) on Fri, 06/20/2014 - 11:45

London, 20th June: Market-leading ecommerce service provider, Pentagon, is driving online retail in the fashion sector, launching a store on etail giant eBay to enhance customer choice and experience.Peacocks is the latest fashion retailer to partner with Pentagon, taking advantage of new opportunities offered by online marketplaces. The firm also joins a long line of established and high profile brands currently selling on eBay.Since its launch in 2010, eBay's fashion outlet has grown to over...

Source: RealWire

New technologies combined with existing methods provide strongest opportunity for success in VoC and MR

Submitted by Anonymous (not verified) on Thu, 06/19/2014 - 11:38

Confirmit Community Conference series highlights key challenges and opportunities for development in VoC and MRLondon, UK and Oslo, Norway and New York, NY: 19 June 2014: Social media, text analytics and mobile are key drivers for development within Voice of the Customer (VoC) and Market Research (MR) programmes, but the value of combining them with existing methods of capturing feedback must not be ignored. This is one of the main conclusions of Confirmit's Community Conference...

Source: RealWire

Video Takes 65% Share of Google Universal Search, While Product Listing Ads Rise 200%, Finds New Study

Submitted by Anonymous (not verified) on Wed, 06/18/2014 - 14:00

Searchmetrics research says Universal Search Integrations appear in 81% of all Google searchesSan Mateo - June 18, 2014 Google delivers blended or Universal Search results for around 81% of all searches according to a new study from pioneer and leading global, enterprise SEO platform provider, Searchmetrics. During 2013, Universal Search Integrations featuring Video results appeared for 65% of keyword searches, while the total count of Google Shopping Product Listing Ads (PLAs) appearing within Universal Search...

Source: RealWire

IHS and Zentrick Partner for Unique Research into Interactive Video Market

Submitted by Anonymous (not verified) on Wed, 06/18/2014 - 13:37

First ever study into global size and value of current and future marketCannes, France - 18th June 2014: With 81 percent of brands already integrating online video production into their marketing strategies and video budgets expected to increase in the next year, interactive video pioneer Zentrick has partnered with IHS, the leading global source of information and insight, to create the first ever global research into the evolution of this growing sector; interactive video.Pairing Zentrick's...

Source: RealWire

The Employee Engagement Awards launches to excite and acknowledge best-in-class work

Submitted by Anonymous (not verified) on Tue, 06/17/2014 - 08:08

Awards that recognise internal achievements BUT deliver external competitive advantages Fresh, edgy, focused and inclusive categories allow the entire UK & Ireland to enterPart of proceeds donated to charity that entrants can influence Judged by leading industry figures including Engage For Success & HRZone.comAwards Ceremony hosted by George Lamb and held at The BreweryLondon - June 17, 2014 - The Employee Engagement Awards (www.eeawards.co.uk) are officially launched today across the UK & Ireland. The awards...

SDL Language Cloud Breaks Down Barriers to Effective Global Communication

Submitted by Anonymous (not verified) on Wed, 06/11/2014 - 13:24

Leading CXM organisation announces cloud translation platform that enables companies to deliver relevant customer experiences across languages and culturesMAIDENHEAD, UK - June 11, 2014 - SDL (LSE: SDL) today introduced SDL Language Cloud™, a cloud translation platform that empowers organisations to easily communicate across languages and engage global customers. As an essential component of SDL Customer Experience Cloud, the platform will simplify translation and global communication for businesses of all sizes by providing direct access...

Source: RealWire