At ADWEEK House during Possible, Croing CEO Alejandra Salazar joined brand leaders from Maybelline and Nespresso, and Latin Grammy winner Joaquina, to share what it takes to make celebrity partnerships work.
The CW looks to expand beyond linear with streaming deals ahead of upfront.
The CW looks to expand beyond linear with streaming deals ahead of upfront.
The quiet merger of shelf space and screen space has real implications for retail investment
The quiet merger of shelf space and screen space has real implications for retail investment
Telemundo is continuing to find World Cup opportunities for advertisers ahead of upfront week.
Lola launches stateside, absorbing 180 and adam&eveDDB NY
Telemundo is continuing to find World Cup opportunities for advertisers ahead of upfront week.
Lola launches stateside, absorbing 180 and adam&eveDDB NY
This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. In a world where heritage brands have spent decades earning household‑name […]